William Hill to launch Passoker

Leading sports betting and gaming provider William Hill has signed an agreement with a betting product manufacturer which will give players the opportunity to “bet in a number of new and interesting ways on their favourite sports and television programmes”.

William Hill Online has signed a supply agreement with Passoker, an in-play betting product manufacturer and the deal will see Passoker go online at William Hill Sportsbook as well as Racebook in February 2012.

Passoker CEO Stuart Carr said: “Signing with one of the best known names in the business in William Hill is a hugely significant agreement for Passoker. The deal massively expands our potential audience, with the opportunity to play Passoker at williamhill.com set to open the game up to a vast number of extra users.”

William Hill Online COO Jim Mullen added: “Passoker is a highly innovative product and one that will bring much added value to William Hill Online. It will give our customers more opportunities to bet in a number of new and interesting ways on their favourite sports and television programmes.”

Passoker is a unique way to bet and combines elements of in-play betting and card games giving players exciting and unpredictable ways to bet on live events. The game can be played on any live televised event and is very simply to play.

All a player has to do is look for the event they are interested in and decide on the wager amount. They are then randomly assigned a table and the game begins. During the game each player is assigned a card at random.

The cards are based on ‘what will happen next?’ during a live event. For example, in the case of a Passoker football game, the ‘next’ could mean a corner, offside, goal, free-kick etc. The player that holds the winning cards wins the stakes off the other players. Passoker will be available at William Hill in February 2012.

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Written by John Freeman for Gambling Games – your best source for online gambling news