William Hill Deal with Football Association
William Hill Plc has announced the signing of a Sponsorship deal with the Football Association in England. What this means for lovers of the game is that William Hill are now the official supporter of the England Football team as well as the official betting partner and supporters of the FA Cup.
The sponsorship deal runs for two and a half years and runs until after the FA and World Cup of 2014. This is a first for William Hill in England and marks a shift in their approach to advertising in the UK.
Other gambling game providers have long sponsored either teams or have had advertising at prominent football matches. Bet365 is one gambling venue that springs to mind, they seem to be advertised everywhere and it is nice to see that William Hill are now getting in on the act as well in what is their home market.
The Chairman of William Hill had some nice words to say about the deal but at the end of the day it is all about William Hill putting their money where their brand is and it can only be a good thing for grass roots football in England as the FA now has some additional funds to spend.
Written for Gambling Games by John Wetherspoon