Virgin Games Launches Mobile Offering
Virgin Games has launched a new offering for their customers and now players can access their favourite games through the Virgin Casino Mobile.
Simon Burridge, CEO of Virgin Games, explained the company’s decision to go mobile, “With Smartphone penetration now exceeding 40% in the UK, customers want and expect to be able to do on their phone what they do on their PC. With the launch of Virgin Casino Mobile we’re simply responding to this demand.
Virgin will initially offer slot games from the Microgaming stable including Thunderstruck slots game and Tomb Raider slots game however, plans are well underway to launch casino games from other developers.
The leading casino partnered with Somo, a top mobile market agency to develop the mobile platform using Games technology allowing Virgin to provide content from a number of partners, as is the case with Virgin Casino.
“For us we see it as the right time in the Company’s life, the industry’s life and the technology is ready. It’s important for us as a company to follow the Virgin philosophy of being a customer-centric brand. We put customers at the heart of what we do and the mobile launch is yet another example of this.”
“We can’t afford not to do this – it’s what our customers want and it’s where the online gaming industry is heading,” said Burridge.
Virgin Games has attached the single wallet system the mobile casino which will allow existing members of Virgin Casino, Virgin Bingo and Virgin Poker to access the mobile product without creating a new account.
Roger Raatgever, CEO of Microgaming, said: “We are very happy to continue expanding our strong share in the mobile market by providing Virgin Games with our suite of mobile content through QuickFire. Microgaming has the strongest portfolio of Flash assets in the industry and our slick, user friendly content is sure to be a big hit with Virgin Games fans.”
Written by John Freeman for Gambling Games – bringing you the best online casino offers