32Red Prepares for the Italian Market
32Red Casino has shown growth in leaps and bounds for the first half of 2012. The year has begun with a big bang for 32Red. Their recently released financial reports for the first six months show a gobsmacking performance, totally praiseworthy. 32Red PLC has stated that a gross revenue of £14.5 million was earned in H1 of 2012, which is a 52% rise from H1 of 2011.
This success and massive jump in figures can be mainly attributed to 32Red Casino, which has seen over 30,000 active players this year until June end. That’s an unbelievable 81% rise from the first half of last year.
Nearly 60% of the active casino players at 32Red are new acquisitions for that time period this year. These new player figures reported are a 93% increase from the first six months of 2011.
All this could only mean that 32Red Casino has tweaked their strategy and stumbled upon something that has worked very well for them. Ed Ware, CEO of 32Red, confirms that the results are an effect of the strong player recruitment strategy they’ve employed for the UK market.
32Red is expected to continue progressing at this rate as they are now investing more in their main market.
They are also currently working on entering the Italian online casino market. The Italian government has recently announced its decision to allow online slot games from December 2012.
Italy will soon be seeing the launch of 32Red.it, which is scheduled to take place in the second half of this year.
By the time 32Red.it really gets going in Italy, rival online casinos like Paddy Power and William Hill will have already been around for a while. However, 32Red is a known competitor so they are not too daunted by these.
CEO Ed Ware is immensely excited about their overseas prospects. If they can make it work like they did for the UK market, there will be much more to celebrate this time next year.